MonkeDAO

Brand Kit

Below are the MonkeDAO assets including style guides, banners, typography, logos and more.

Brand Style Guide

Logo

The core element of our monke brand.

This is the face of MonkeDAO, reach for this logo first and often. The logos work best when with a light color on a dark background but may be used in any brand color as long as a strong contrast is achieved between logo and background.

Colors

The building blocks of our Monke personality

These primary colors and tints are designed to work and complement each other in order to create versatile combinations for many use cases. The color palette is comprised of three primary colors with their respective tints.

1.Green

Dark Green

#184623

Pantone:

3435C

CMYK:

6605073

RGB:

247035

HEX:

#184623

Dark Green

#184623

Pantone:

3435C

CMYK:

6605073

RGB:

247035

HEX:

#184623

Dark Green

#184623

Pantone:

3435C

CMYK:

6605073

RGB:

247035

HEX:

#184623

Green

#4A8F5D

Pantone:

7730C

CMYK:

4803544

RGB:

7414393

HEX:

#4A8F5D

Green

#4A8F5D

Pantone:

7730C

CMYK:

4803544

RGB:

7414393

HEX:

#4A8F5D

Green

#4A8F5D

Pantone:

7730C

CMYK:

4803544

RGB:

7414393

HEX:

#4A8F5D

Light Green

#86C994

Pantone:

353C

CMYK:

3302621

RGB:

134201148

HEX:

#86C994

Light Green

#86C994

Pantone:

353C

CMYK:

3302621

RGB:

134201148

HEX:

#86C994

Light Green

#86C994

Pantone:

353C

CMYK:

3302621

RGB:

134201148

HEX:

#86C994

2.Yellow

Yellow

#FFC919

Pantone:

123C

CMYK:

21900

RGB:

25520125

HEX:

#FFC919

Yellow

#FFC919

Pantone:

123C

CMYK:

21900

RGB:

25520125

HEX:

#FFC919

Yellow

#FFC919

Pantone:

123C

CMYK:

21900

RGB:

25520125

HEX:

#FFC919

Ivory

#F3EFCD

Pantone:

9140C

CMYK:

2165

RGB:

243239205

HEX:

#F3EFCD

Ivory

#F3EFCD

Pantone:

9140C

CMYK:

2165

RGB:

243239205

HEX:

#F3EFCD

Ivory

#F3EFCD

Pantone:

9140C

CMYK:

2165

RGB:

243239205

HEX:

#F3EFCD

White

#FFFFFF

Pantone:

CMYK:

RGB:

255255255

HEX:

#FFFFFF

White

#FFFFFF

Pantone:

CMYK:

RGB:

255255255

HEX:

#FFFFFF

White

#FFFFFF

Pantone:

CMYK:

RGB:

255255255

HEX:

#FFFFFF

3.Blue

Dark Blue

#0033A1

Pantone:

286C

CMYK:

10084123

RGB:

51161

HEX:

#0033A1

Dark Blue

#0033A1

Pantone:

286C

CMYK:

10084123

RGB:

51161

HEX:

#0033A1

Dark Blue

#0033A1

Pantone:

286C

CMYK:

10084123

RGB:

51161

HEX:

#0033A1

Blue

#2F8DCC

Pantone:

279C

CMYK:

763400

RGB:

47141204

HEX:

#2F8DCC

Blue

#2F8DCC

Pantone:

279C

CMYK:

763400

RGB:

47141204

HEX:

#2F8DCC

Blue

#2F8DCC

Pantone:

279C

CMYK:

763400

RGB:

47141204

HEX:

#2F8DCC

Light Blue

#90C6EA

Pantone:

2905C

CMYK:

41900

RGB:

144198234

HEX:

#90C6EA

Light Blue

#90C6EA

Pantone:

2905C

CMYK:

41900

RGB:

144198234

HEX:

#90C6EA

Light Blue

#90C6EA

Pantone:

2905C

CMYK:

41900

RGB:

144198234

HEX:

#90C6EA

Recommended Color Combinations

Typography

The foundation of our monke communication.

Consistent use of typography ensures the DAO’s personality is always accurately represented.

Roc Grotesk

Roc is a sans serif grotesk inspired by American wood types from the end of the 19th century. It is a convenient and modern grotesk sans serif that features low contrast details to cover small text purposes.

Roc Grotesk is an Adobe font and is not freely available.

Space Grotesk

Space Grotesk is a tech-inspired geometric san serif with humanist touches. This unique combination of elements gives it plenty of quirk and character while also maintaining a smart and professional tone.

Brand Assets

Icons

Small but powerful representations of the monke experience.

Use the MonkeDAO icons in order to visually reinforce a relevant message, or two add a character to a marketing collateral.

Color Icons

Download .svg package

Black Icons

Download .svg package

Graphics

Combining the monke brand components to create new and exciting possibilities.

Download the official brand graphics, or use them as inspiration to create your own graphics. EPS files are available by request.

DAO Jones

SMB #2367, otherwise known as 'DAO Jones', is the official MonkeDAO mascot. Voted as the face of the community in Nov 2021, DAO Jones is our go-to monke when the DAO needs a visual representative.